SOLUTION: American Express: Bank 2.0 Case Study

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Complete the following discussion questions for Case 2: American Express: Bank 2.

  1. Define American Express’s overall business-level strategy.  
  2. Does  Bank 2.0 fit into American Express’s overall business-level strategy?
  3. How does Bank 2.0 stand up against the competitors in the industry?
  4. What insights does a SWOT analysis reveal about how Bank 2.0 should be positioned in the future?
  5. Integrate the results of the analysis into recommendations for  growing the business and combating competitive pressures to maximize  performance.

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