SOLUTION: Craig Corporation or the Lori Corporation Accounting Problem

You are thinking of investing in one of two corporations, both in the same industry, the Craig Corporation or the Lori Corporation. Selected data follows:

Sales and expense data for the year ended 12/31/17:

Craig: Gross revenue $47,350,000; Returns $2,510,000

Lori: Gross revenue $56,295,000; Returns $3,780,000

Selling expenses:

Craig: Payroll $4,442,000; benefits $2,150,000, travel $650,200; supplies $450,150, commissions $720,400, marketing $1,010,000, postage $310,300, misc $61,500.

Lori: Payroll $4,991,000; benefits $2,350,000, travel $521,200; supplies $590,650, commissions $622,300, marketing $845,000, postage $305,100, misc $221,300.

Administrative expenses:

Craig: Distribution $2,331,000, warehouse $1,175,000, IT $642,200, finance $583,400, human resources $492,250; administrative $383,000, depreciation $187,000

Lori: Distribution $2,922,310, warehouse $1,630,000, IT $692,410, finance $615,270, human resources $362,760; administrative $580,400, depreciation $197,100.

Other Gains and Losses

Craig: Sale of machine with a book value of $37,500 for $8,000 cash. Loss due to fire damage of $312,000.

Lori: Sold a marketable security at a loss of $193,200. Sold a building machine with a book value of $235,000 for $102,200.


SOLUTION: Coke vs. Pepsi, 2001

Coke vs. Pepsi, 2001 Case Study Solution

Assume the manager’s role

Understand the environment in which the company operates

  1. The worldwide socioeconomic and political environment
  2. The domestic environment
  3. The industry situation
  4. Know the company’s history, current condition, and future

Solve the problem facing the company

  1. Identify the problem
  2. Define the alternatives
  3. Gather information about alternatives
  4. Analyze the risk & return of the options
  5. Make the decision and develop a plan of action

CASE SOLUTION: Alibaba Group: Technology, Strategy, and Sustainability


This case examines Alibaba’s sustainable development (SD) and corporate social responsibility (CSR), aligning internal business practises with external financial, environmental and social responsibilities. Drawing upon existing literatures on SD and CSR, and referencing in-country empirical case-study research. Alibaba’s SD and CSR are growing in importance with the main drivers of the change being, “greater focus by shareholders on issues, recent corporate scandals, greater pressure from governments or regulators, greater focus by media on issues, evidence that it offers a competitive advantage, globalisation and offshoring, increasing customer power allied to consumers’ concerns in this area, and more effective action by non-governmental organisations and activists.” (Doebele, 2005) “The objective of these regulations is to achieve triple bottom line [TBL] based growth.” (Ray, 2013)

Encouraging areas of opportunity associate around China’s and India’s growing middle class, promoting the growth of the distribution system, accessibility to online marketplace, backwardness growth rates and social

CASE 10 SOLUTION: Trouble at City Zoo

Part 1: Analysis and Problem Statement

  • Brief: provide an overview of situation as an introduction.
  • Symptoms of a problem
  • Cause of a problem
  • Problem – a statement of the problem, in terms of organization behaviour, compelling management action

Part 2: Analysis of 3 Alternatives and final recommendation

  • Present a discussion of three alternatives
  • Each alternative needs analysis
  • Discussion of pros and cons OR advantages and disadvantages OR strengths and weakness of each
  • For this case study, focus on organization behavior especially effectiveness issues
  • Decision or Recommendation: Recommend that best alternative and provide a brief rationale.

Part 1: Analysis and Problem Statement

Case Overview

City Zoo is a renowned tourist attraction center where children of all ages learn about animals and see them in their natural environment. It employs more than 157 full time workers and, more than 550 part-time employees. It has long has a reputation for providing quality environment for its animals due is dedicated staff and timely funding from the public. 

CASE SOLUTION: IKEA Slowly Expands Its U.S. Market Presence

Questions for Discussion

  1. Given the SWOT analysis presented in the case, what are IKEA’s key competitive
    advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?
  2. What factor is the biggest reason for IKEA’s growth and popularity: value or image? Which is more important in the U.S. market? Why?
  3. What strategic alternatives would you suggest IKEA employ to further penetrate the U.S. market?
  4. Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company’s trade-off of service for low cost sustainable in the long term?


IKEA’s key competitive advantages are that it offers high-quality products, and its prices are competitive. Unlike the well-established companies in the United States, IKEA is not among the largest, but its products are still known to be among the best available in the market. The strategic focus of the company should be to lower

CASE SOLUTION: Gillette: Why Innovation May Not Be Enough

Questions for Discussion

  1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a
    victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain.
  2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors? Does Gillette face a serious threat from competitive inroads? Explain.
  3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend? Should Gillette be worried about its pricing strategy? Explain.


Gillette has not been a victim of its success simply because the wet-shaving market has few competitors. The success that Gillette has managed through the years is attributed to the fact that competitors in the market have not been coming up with appropriate strategies to compete. Other enterprises in the wet-shaving market have been

Case study analysis in healthcare marketing: Covert Operations

  1. Overview of the case
  2. Key issues in the case
  3. Solutions to the key issues identified in the case
  4. The best solution

Overview of the case

The “Covert Operations” case gives us an insight on how organizations can go a long way in exercising marketing communications mix despite associated ethical concerns. It reveals how choosing a communication marketing mix can be a hurdle in a more competitive market. Established practices need to adopt a marketing mix that sets them apart from their competitors. The appetite for increased customer volume has driven Renew Clinic into considering marketing strategies that may have ethical implications. Dr Gene Cole, a co- owner of a three physicians’ medical practice which specializes in cosmetic surgery plans to introduce a new marketing communication mix. Renew Clinic is located in Brookhaven in the South Atlantic region of the United States. Brookhaven has a population of 437,319. The heated competition and an increased demand of

CASE SOLUTION: Zappos: Delivering Happiness to Stakeholders

  1. Overview of the Case
  2. Key Issues and Challenges
  3. Possible Solutions and the Recommended Solution

Overview of the Case

Zappos, an online shoe company with its headquarters in Las Vegas is enjoying benefits from a unique selling strategy that the company CEO adopted. In its first years of operation, the company struggled to record profits from its inventory strategy. They later changed their strategy and started holding their own inventory and even moved to Las Vegas to tap into the experienced call center workforce. This move enabled the company to record its first profit with $840 million in its annual sales. In 2010, Hsieh, the company’s CEO agreed to sell the company to Amazon and was keen on ensuring the company maintained its culture. The CEO received opposition from other board members whose focus was on culture and not profits (Daniels Fund Ethics Initiative, 2015).

 Zappos had 10 core business values that emphasized on keeping its

Use of JIT systems in Harley Davidson’s operations

Commonly referred to as JIT, ‘Just-In-Time’ is an inventory strategy which is utilized by various companies in order for them to be in the advantageous position of decreasing waste and increasing efficiency by receiving various goods as they are required in the process of production, thus reducing the costs of inventory (Allen, Robinson & Stewart, 2001). This particular method needs the respective producers to accurately forecast demand of the said products. A good example of this type of strategy would be a vehicle manufacturing company which has significantly low levels of inventory, thus forcing them to rely on their respective supply chains to deliver the needed parts so as to build the said vehicles. One of the most successful and globally acknowledged companies which utilizes the JIT strategy is Harley Davidson, a motorcycle manufacturing company. The aim of this paper is to briefly explain the implementation and use of the

CASE SOLUTION: Strategic Outsourcing at Bharti Airtel Limited

  1. How do the different outsourcing agreements work towards building these core competencies?
  2. How would you structure your agreements to address your concerns and capture any advantages you have identified?

How do the different outsourcing agreements work towards building these core competencies?

Outsourcing agreements is what most companies use to spread their cost among its vendors with an aim of redirecting their capital towards company’s strategic goals. Companies can grow their core competencies by restricting management on long term goals, this can be achieved by relieving the management some of the functions to concentrate on key company goals. Operating all the functions of the business could be costly compared to outsourcing those functions thereby redirecting much of the capital in innovation activities. Outsourcing reduces company’s costs of operations and that itself is competitive edge that most every company wants to achieve, i.e. being a cost leader. Delegating some functions could also provide a chance