SOLUTION: Optimization and Expansion at OpenTable


  1. Title Page & Table of Contents
  2. Executive Summary (1 – 2 paragraphs) – This should be provided separate to the report
  3. Problem Statement
  4. Internal Analysis (concisely discuss most pertinent/key issues, strengths/weaknesses, core competences, competitive advantages, financial situation, current strategy, Value chain, etc.)
  5. External Analysis (concisely discuss most pertinent/key aspects of the General environment, Industry structure, key trends, Competitors, etc.)
  6. Identification/Evaluation of Alternative Solutions (3 mutually exclusive, feasible solutions; Each alternative should have a title, short description, Approx. Cost/Benefit & Pros/Cons)
  7. Recommended solution
  8. Detailed Implementation Plan
  9. Conclusion
  10. References/Bibliography (as a minimum, include Hitt & Ireland Text)

Executive Summary

The purpose of this report is to investigate OpenTable’s current situation so as to come up with the best strategy for addressing the current problems. To accomplish this purpose, a comprehensive internal and external environmental analysis is carried out to support the identification of internal strengths and weaknesses, as well as external threats and opportunities. Three alternatives for addressing the problem are identified, after which the best alternative is recommended.

Problem Statement

OpenTable’s services


Edelman, B., & Webster, K. (2014). Optimization and Expansion at OpenTable. Harvard Business School.

Hill, C., & Jones, G. (2013). Strategic management. Mason, OH: South-Western, Cengage Learning.

Hitt, M., Ireland, R., & Hoskisson, R. (2013). Strategic management. Mason, OH: South-Western Cengage Learning.

SOLUTION: Warner Bros. Pictures: The Harry Potter Dilemma

Read the case closely, analyze the scenario and generate recommendations (or comment on the key dynamics in the case). The report will be a discussion of your recommendations – you should not write a full overview of your analysis. The analysis is used to elaborate the rationale for your recommendations.


Harry Potter is one of the most successful franchises of all time. With seven movies under its belt and an eighth on the way, its success can never be disputed. Spanning over a decade, the franchise is based on the story of an orphan boy with magical abilities. The franchise has captured a wide audience base, mostly children and magic aficionados. The release of “The Deathly Hallows Part 2” is a largely anticipated event. Given the success of the “Deathly Hallows 1,” there is even more pressure on the production studio to surpass the performance, or in the very least match up to it.


Boswick, M. (2012). Warner Bros: The Harry Potters Dilemma, Richard Ivey School of     Business.

SOLUTION: Case in Healthcare Marketing: Unanticipated Consequences

  1. Explain and write an overview about the case
  2. Find the key issues in the case and address them
  3. Find solutions to the issues addressed in the case and chose the best one. Justify your choice

Overview of the case

The case, “Unanticipated Consequences,” demonstrates the impacts of inappropriate choice of a marketing strategy by a healthcare institution. It shows how the choice of inappropriate healthcare marketing strategies can impact on the performance of hospitals. There are three main institutions that are involved in the case and include White Rose Medical, Century Medical Center and Vista Cinema. White Rose Medical Center is a healthcare institution with 325 bed capacity that provides general medical and surgical services and is a not-for-profit organization. Century Medical Center is a for-profit organization and the major competitor of White Rose Medical Center. It has a 290 bed capacity and provides general medical and surgical services. The


Chahal, H., & Bala, M. (2012). Significant components of service brand equity in healthcare sector. International journal of health care quality assurance, 25(4), 343-362.

Lim, W. M., & Ting, D. H. (2012). Healthcare marketing: Contemporary salient issues and future research directions. International Journal of Healthcare Management, 5(1), 3-11.

Veerasoontorn, R., & Beise-Zee, R. (2010). International hospital outshopping: a staged model of push and pull factors. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 247-264.

SOLUTION: Cirque Du Soleil Case Study

Executive Summary

Cirque Du Soleil is recognized all over the world as an amusement company that offers superior artistic and entertainment performances. The company is said to operate in different part of the world. This case study report presents a rigorous implementation and marketing plan that Cirque Du Soleil can use to help meet the expectations and needs of Entertainment audiences. To add organization buy-in, the incorporated marketing communications arrangement for launching the Cirque Du Soleil performances considered promotion approaches. On the basis of the conducted analysis, and with Cirques unique and talented shows, they will be able to gain competitive advantage all over the world. This paper also deals with the weaknesses and strengths of the company as well as the marketing approach that should be used (Babinski, 2004).


Cirque du Soleil pronounced as “Serk due Solay” is a very high-risk industry. And it is due to the high risk that the company is so profitable even when most high risk businesses are not profitable.


Babinski, T.  (2004) Cirque du Soleil: 20 years under the sun, Foreign Affairs and International Trade Canada.

De Wit, B. and Meyer, R. (2004) – Strategy Process, Content, and Context: An International Perspective, 3rd Edition, Thomson Learning

Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases, 7th Edition, Financial Times, Prentice Hall.

Lynch, R. (2006) Corporate Strategy, Fourth Edition, Financial Times, Prentice Hall.

Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998) Strategy Safari, Financial Times, Prentice Hall

Stacey, R. D. (1996) Strategic Management and Organisational Dynamics, Second Edition, Pitman, London.

Sylt, Christian; Reid, Caroline (January 23, 2011). “Cirque du Soleil swings to $1bn revenue as it mulls shows at O2”. The Independent (UK).

Whittington, R. (2000) what is Strategy and does it matter? Thompson Learning.

SOLUTION: Scion’s Quest to Crack Gen Y

Since the current generation, according to the case study, is basically made of young people who are relatively well-off, it is only logical that Toyota is spending most of its time paying attention to age as a segmentation variable. After all, Gen Y is estimated to become the largest segment of purchasers in the automobile industry.


Rechtin, M. (2007). “Scion marketing to stay outside mainstream.” Automotive news. 8-10.

SOLUTION: Deutsche Bank and the Road to BASEL III

  1. How has the orientation of Deutsche Bank changed over time in terms of business segments and global nature? Why? Do you agree with its strategy?
  2. What do the historical financials tell us about Deutsche Bank’s profitability ratios in terms of ROA/ROE?
  3. What is the financial outlook for Deutsche Bank in view of Basel III and the euro zone debt crisis?
  4. What is your estimated valuation of Deutsche Bank? (Use the P/E and P/TB ratios to value Deutsche Bank’s equity share.)
  5. In the wake of the financial crisis and public outrage at business (particularly financial institutions), how should leaders at Deutsche Bank view these events? To what extent is the current public sentiment an issue or a problem for them? What, if anything, should they do to respond and restore public trust in business?
  6. How should Deutsche Bank view the current events in Germany, Europe, and the wider markets?
  7. What is your opinion regarding the model of the current co-leaders of Deutsche Bank? Is this approach good for managing Deutsche Bank? How did you figure out whether his approach is good or not?


  1. How the orientation of Deutsche Bank changed over time in terms of business segments and global nature

Deutsche bank initial focus was on the traditional retail banking. However, in order to attain a global reach the bank expanded to twelve countries located in Asia-Pacific region and into countries such as Canada, Brazil, and Netherlands (“Deutsche Bank and the Road to Basel III”, 2013). Since then, Deutsche bank has grown and made its way to the top mainly through diversification and


SOLUTION: Buffett’s Bid for Media General’s Newspapers

  1. Why does Warren Buffett want to buy MEG’s newspaper division?
  2. Is MEG’s newspaper division worth $142 million?
    1. Start by valuing the newspaper division, assuming the cash flow forecast in Exhibit 10 is reasonable. For the purposes of this analysis, assume a market risk premium o f6%, a debt beta of 0.20, a closing date for the transaction of January 1, 2012 (you can ignore half-year discounting), and a reduction of $30 million in your valuation of the entire newspaper division to reflect the fact that the The Tampa Tribune is excluded from the purchase agreement.
    2. Are the cash flow forecasts reasonable? What are the critical assumptions you need to make for the newspaper division (again, less The Tampa Tribune) to be worth $142 million? To be worth more than $142 million?
  3. How much value, if any, does Buffett derive from the credit agreement?
  4. As a current lender to MEG, would you refinance the $225 million term loan this is coming due? Would you refinance the term loan as a new lender?
  5. What should MEG’s CEO Marshall Morton do? What are his options?

SOLUTION: Globalizing a Small Hydraulic Firm from Eastern Europe

What are the motives with which the acquiring (Lifton Industries Plc and Atlas Copco) and acquired (Hydroprobivna Technika, Lifton Bulgaria and Lifton Breakers A/S, Denmark) firms engage in the internationalization processes described in the case study? What advantages did acquiring (Lifton Industries Plc and Atlas Copco) firms obtain post-acquisition?

There are three motives with which the Lifton Industries and Atlasa Copco could have acquired Hydroprobivna Technika, Lifton Bulgaria and Lifton Breakers A/S, Denmark. The first motive was to obtain absolute advantage over competitors in the industry. Absolute advantage allows the firm perfect use of the available factors of production such as labor (Czinkota et. al., 2009).

SOLUTION: Cola Wars Continue: Coke and Pepsi in 2010

  1. Analyse and assess the concentrate manufacturing industry. Explain why historically the industry has been so profitable
  2. Analyse and assess Coca-Cola’s strategy and its sources of competitive advantage. Consider how sustainable these advantages are in light of the competition and changing market dynamics.
  3. Coke has created a profitable industry. What are the likely challenges to the stability of the industry structure? Specifically discuss what you consider to be the key drivers of change.
  4. Based on your preceding analysis of the case what are Coca-Cola’s strategic options for the future? Choose the most appropriate option for Coca Cola and justify this in relation to your previous analysis in the above questions.

Analyse and assess the concentrate manufacturing industry. Explain why historically the industry has been so profitable

In the concentrate manufacturing industry, the concentrate manufacturers rely on the bottling networks of Coke and Pepsi for the distribution of their merchandise. Some considerable investment is required when setting up a concentrate manufacturing facility. For starting and maintaining the facility, capital is used for the purchase of machinery, human resources operating costs.